A Dog is Not Just For Christmas…

December 12th, 2017

Invasion Camp Group partnered with What Marketing to deliver a hefty serving of festive cheer, to raise awareness for homeless dogs over the festive period, delivering the world’s first dog ball pit on their very own Christmas Day!

Dogs from Manchester and Cheshire Dogs’ Home paid a visit to our bonkers HQ here in the heart of Salford, as Invasion Camp Group, What Marketing and Ball Mania served up a Christmas cracker that they’ll never forget!

With an intended message of a ‘dog is for life, not just for Christmas’ being delivered, it was the turn of a flurry of homeless fluffy friends to party at Invasion HQ, with Ball Mania delivering a stunning dog ball pit. Moreover, the pampered pooches were even treated to a visit to Santa’s special grotto!

Dog ball pit

As is the case each Christmas, puppies are not only top of the wish list of youngsters. The popular pets are also bounding into adult-only households, with many underestimating the commitment associated with caring for a dog.

Unfortunately, the number of dogs being given up after being received as a present is showing no signs of dwindling.

The RSPCA revealed that over 600 pets were left homeless after being abandoned over the festive period. Furthermore, figures peaked in Summer months, with over 1000 pets abandoned by their owners.

Dog Ball Pit – What was the aim?

Invasion Camp Group co-founder & CEO, Lee McAteer, who also happened to play Santa said: “We are trying to create awareness that a dog is for life – not just for Christmas. Lots of people want to get puppies for Christmas, but there are so many amazing dogs that already need homes. We hope the stunt will help to raise lots of money for this worthwhile charity and remind people of their responsibilities when taking on a pet over Christmas.”

No Christmas is complete without a delicious dinner; as such, the VIP visitors were treated to a delicious festive feast – all while decked out in their favorite festive fashions!


If you would like to donate to this cause, please visit https://dogshome.net/dogsdinner/, or text DOGS18 (amount) to 70070. For example, text DOGS18 £10 to 70070. For any media enquiries, please email media@invasion.com.