The Invasion brand was founded in 2008 with the purpose of organising amazing, game-changing, fun-filled and unforgettable experiences. It managed to grow very quickly, becoming a global organisation with a presence in every major continent around the world with sectors ranging from travel, recruitment, promotions, holidays and charity.
Everyone exhibits an Invasion trait of invading another destination for the purpose of leisure at some point in their lives; which makes us all Invaders deep down at heart and our mission at Invasion is to ensure that this experience is as amazing as can possibly be! We aim to unite fellow invaders by helping to forge new friendships and promoting social cohesion, to ensure that everyone’s Invasion journey is one filled with happy, long lasting memories and friendships to last a lifetime. There is a quote that says ‘travel is the only thing that you buy that makes you richer’ and it is our intention to make our Invasion products provide enriching experiences.
The Invasion brand stands for premium, adventure, fun, excellence, innovation, value for money and delivering an amazing customer experience. We do this by our careful selection process of cherry picking the best candidates to carry on with the company mission. Our employees are encouraged to find their ‘artist within’ and to exhibit entrepreneurship skills, which we help foster by creating the right working conditions to allow ideas to be turned into reality. The skills that our employees are expected to exhibit include creativity, passion, an independent free spirit, leadership, vision, mental strength, a driving personality, modesty, initiative as well as a ‘can do’ attitude. Behind every brand, no matter how big or small, it comes down to the staff that are carrying out the organisational mission and making things happen and a company is only as good as the staff it employs, which is why we only pick the best candidates. We invest heavily in our employees, because we believe that if an organisation can build a great team, then they will build a great business, which makes our employees extremely valuable to us.
The different Invasion brands form part of one big family rather than a hierarchy. Each brand is empowered to run their own business activities, yet the brands actively assist one another, and to work collectively together. One of the core principles of Invasion is that ‘knowledge is power’ if used in the right way and this is displayed by forming an alliance of our different brands, with shared ideas, values, interest and goals. The Invasion brands are on a shared journey together, they learn together (and they are always learning new things everyday), they celebrate success together and they share any unfortunate tough business lessons together.
We believe business must be a force for good and we regularly create partnerships with others to combine knowledge, skills and expertise in achieving success and creating positive industry disruption.
Invasion believes in the Japanese philosophy of Kaizen, which stands for “continual improvement.” As our brands continue to evolve, it is important they stay in touch and continue to adapt in order to be at the forefront of an ever-changing marketplace, as the difference from the sublime to the ridiculous can be a matter of only a single step.